David hill Chief Executive
Important Elements of a Good Web Design
One of the most important things that you must remember about your website is that it is that storefront of your business on the internet. This means that for it to attract prospective clients, it has to be designed in a way where it is not only visually appealing but is very easy to navigate as well. It is important to take note too of the fact that online users today access the web through a variety of devices. From desktops to tablets to smartphones, it is necessary for a website to be optimised in a way where it is always going to be easily viewed regardless of the device they will use to access it.
Below are some very important elements that show how well-designed your website is.
It is consistent
This often has something to do with the design elements present. This involves images, fonts and colours where less is definitely more. It is best to stick to elements that can be associated with your name and brand. Your branding also needs to be consistent through all the web pages so as to establish creditability. This is also one way of building the trust of your website visitors.
It is well-organised
This has something to do with the site’s navigation. When a site is well-organised, it is easy to navigate. It is easy for users to find their way across it. It is important for the menus to be designed with the convenience of the users in mind. The information contained by tabs or drop down boxes on the menu should be clear and precise. When visitors find what it is exactly that they are looking for when visiting your site, it encourages them to stay longer and find out more about what you have to offer.
It is intuitive
It is important to only put a feature on your site when it has a clear and specific purpose. Firms and buttons need to drive visitors to perform specific actions. All the elements present on the site should be maximised to encourage visitors to perform a specific action so as not to waste the opportunity to convert visitors into actual customers.
It is responsive
When the design is responsive, the view of the site automatically adjusts to the screen size of whatever device the user is accessing it from. Majority of internet users say that this is very important especially in line with the fact that users these days tend to view websites from a wide variety of devices with varied screen sizes. When a website is responsive, it has a better chance of retaining visitors into customers.
It is well-written
The copy of the website will not only tell the story behind your brand but will also help your users get educated about the business. This is why it needs to be written in a language and tone that they will understand. Optimising the content to your site is always necessary to promote better user experience.
Learn more about the importance of a well-designed website by reading about David Hill online.
Find out more about David Hill Chief Executive here.